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ATIA Promotes Kathy Dunn to Vice President of Marketing and Sales


ANCHORAGE, AlaskaThe Alaska Travel Industry Association announced today the promotion of Kathy Dunn to vice president of marketing and sales. She will report directly to Ron Peck, president and chief operating officer.

Dunn brings 20 years of Alaska tourism experience to her new role, having worked for the State of Alaska’s Tourism Marketing Council (ATMC) in the early ‘90s and joining ATIA in 2000. 

“Kathy’s role has grown considerably, and she is dedicated to using her extensive background in tourism and marketing to oversee the promotion of Alaska as a top visitor destination,” said Peck.

She will now be responsible for overseeing the sales of all ATIA marketing programs. Dunn, a 30 year resident of Alaska, will continue her involvement with the state’s tourism marketing program in the U.S. and Canada.  Primary components of the program include production of the State Vacation Planner and other collateral materials, television and magazine advertising, public relations, direct mail, online advertising campaigns, social media, research programs, and the state’s official travel website www.TravelAlaska.com.

Dunn’s marketing background includes seven years at a full-service advertising agency in Anchorage, managing tourism-related accounts such as ERA Aviation, the Alaska Railroad, and the Anchorage Organizing Committee for the 1992 and 1994 Winter Olympics. In addition, Ms. Dunn worked for three years as an executive producer for an Anchorage-based film and video production company, producing television commercials and corporate videos.

For the last 12 years, Dunn has served as the Director of Marketing. During that time, Dunn led efforts to market and reinforce Alaska’s brand, “Alaska: Beyond Your Dream, Within Your Reach.”

A graduate of the University of Minnesota, Dunn has a bachelor’s degree in communication studies with an emphasis in journalism and public relations.

ATIA is a non-profit, membership-based organization made up of all facets of Alaska’s visitor industry and represents over 1,100 large and small travel-related businesses. The association serves as the voice of Alaska’s tourism industry.


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