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Alyeska Resort Rolls Out National Safety Awareness Week January 15 to 21, 2011 to Highlight the Importance of Wearing Helmets, Skiing in Control and Avalanche Awareness

January 11, 2010 (Girdwood, Alaska) – Alyeska Resort is recognizing the importance of safety on the slopes and joining a number of U.S. based resort operators for National Safety Awareness Week to be held January 15 to 21, 2011. The primary goal of the week’s activities is to raise awareness among skiers and snowboarders for safe habits and practices on the slopes. The promotional week is designed to reinforce positive practices on the mountain will include rewarding skiers and snowboarders wearing helmets during the week with free gifts, offering complimentary beginner lessons and freestyle coaching, avalanche beacon training and many other fun activities.

Alyeska Resort’s Safety Week is part of a national level program administered by the National Ski Area Association (www.nsaa.org). NSAA is a trade association for ski area owners and operators. It represents 325 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. The organization has developed a variety of safety campaigns which have helped resort operators standardize safety messages on mountain. NSAA originally introduced the campaign “Your Responsibility Code” which promotes skiing in control, observing mountain signs and warnings, and using devices to prevent runaway equipment. Evolving with the needs of the snowsports industry, NSAA also developed the “Smart Style” program which includes safety initiatives specific to freestyle terrain which includes terrain parks and half pipes.

Over the course of Safety Week, Alyeska Resort mountain staff will be out on the slopes rewarding skiers and snowboarders wearing helmets. The prize rewards include free midweek lift tickets, hot ski waxes, snowboard leashes and more. Skiing and snowboarding with a helmet is highly encouraged by NSAA and Alyeska Resort. The Alyeska Mountain Shop and Max’s Mountain Shop will be offering up to 30% off select helmets and safety gear during the promotional week.

The kick-off weekend includes both on and off the slope opportunities to increase awareness about safe practices while skiing and snowboarding. There will be informational booths located in the Daylodge over the holiday weekend. The Orthopedic Physicians Anchorage will be hosting short sessions over the weekend focused primarily on knee injury prevention with an ACL awareness program led by OPA’s head athletic trainer, Lynne Young, M.Ed., ATC. The Friends of the Chugach will also be on-hand with information at their booth as well as on-hands training with avalanche awareness practice drills in the EZ Searcher Beacon Park. For more information about these organizations and their hosted activities, please visit the Daylodge between 11:00 A.M. and 4:00 P.M. on January 15 and 16.

Throughout the week, the Mountain Learning Center will also be providing complimentary one-hour ski and snowboard lessons to brand new (Level 1) participants. There will also be opportunities for free terrain park and super pipe coaching with professionals. For intermediate to advanced skiers and snowboarders, the Alyeska Ski Patrol will be offering two special sessions to join them on an end-of-day mountain sweep. Patrol performs a mountain sweep to ensure all guests are safely off the slopes prior to closing each day. To participate, please meet at the top of Chair 6 in front of the Ski Patrol building on Monday, January 17 or Wednesday, January 19 at 3:30 P.M.

As part of the week’s activities, there will also be two kids’ oriented contests with fun prizes. Kids will be able to participate in the NSAA Safety Week Poster Contest. Top entries submitted to Alyeska Resort will also be entered into the national-level contest.  In addition to the poster contest, the Resort is also holding a helmet decorating contest. To enter the helmet decorating contest, participants can visit the Daylodge over the holiday weekend and decorate their helmets at the designated booth. Or, participants can also submit photographs of themselves wearing their decorated helmet online at the Alyeska Resort Facebook Page or via email to events@alyeskaresort.com. Winners for both the Poster Content and Helmet Decorating Content will be selected at the end of Safety Week.

The week culminates with a fund-raising special event benefitting the Alyeska Resort Ski Patrol Avalanche Dog Program. In its second year, the Avalanche Dog Program now has three canine members – Zooka, Fundy and the newest addition, Yuki. The second annual Avalanche Dog Program Auction is scheduled for Friday, January 21 at 8:00 PM in the Sitzmark Bar & Grill. Local auctioneer, Paul McGuire, will be on-hand. Auction attendees will be bidding on an early ski morning with the ski patroller of their choice. Dubious Characters will finish out the night with a 10:00 PM live show on the Sitzmark stage. This local group plays rock covers with great zest and energy. The show is $5, 21 and over please.

For a full schedule of events during National Safety Awareness Week, please visit www.AlyeskaResort.com/safetyweek.

About Alyeska Resort (www.AlyeskaResort.com)
Alyeska Resort is Alaska's premier year-round destination featuring The Hotel Alyeska, an award-winning 304 room full-service property. Located just 40 miles from Anchorage and Ted Stevens Anchorage International Airport, Alyeska Resort is your base camp for summer and winter excursions. Alyeska Resort stands out during ski season with 650” of average snowfall annually and the longest-continuous double black diamond ski run in North America. Learn more about the resort and plan your Alaskan adventure at www.AlyeskaResort.com or 800.880.3880.

About the National Ski Area Association (www.NSAA.org)

The National Ski Areas Association is the trade association for ski area owners and operators. It represents 325 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has 472 supplier members who provide equipment, goods and services to the mountain resort industry. NSAA was established in 1962. The association's primary objective is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry. Learn more about NSAA at www.nsaa.org.

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