NERLAND AGENCY AWARDED AGENCY OF RECORD IN ALASKA BY CROWLEY MARITIME CORP
(ANCHORAGE, Alaska) Nerland Agency Worldwide Partners has been named the agency of record in Alaska for Crowley Maritime Corp. based in Jacksonville, Florida. The company provides diversified transportation and logistics services in domestic and international markets.
The agreement encompasses developing and implementing communications campaigns and providing ongoing public relations counsel and advertising strategy.
“We hired Nerland to help build and strengthen our brand throughout Alaska,” said Mark Miller, director of corporate communications. “Their local knowledge will contribute to our marketing success.”
“We are pleased to have Crowley officially on our client roster,” said Agency President Karen King. “Alaska is a unique market. One size does not fit all when it comes to marketing communications. Crowley appreciates Nerland Agency’s expertise in making national brands even more relevant in our marketplace.”
Nerland Agency Worldwide Partners:
Nerland is a full-service, globally connected agency with strong Alaska roots, skilled at brand development, advertising, media planning and buying, public relations, Web and interactive design, and experiential and social media. Nerland has more than 30 years of experience developing brand identity, enhancing corporate image, improving public awareness, and increasing sales for its clients.
Crowley Maritime Corp:
Since 1953, Crowley has provided various marine, petroleum distribution, and energy support services in Alaska - from the North Slope to Southcentral Alaska and both coastal and inland communities including those along the Kuskokwim and Yukon Rivers - and today has offices and operations throughout the state with more than 650 employees. The company has consistently provided unique solutions to Alaska's logistics and marine transportation challenges and played an important role in Alaska's business development and in protecting its environment.
With a storage capacity of more than 39 million gallons, Crowley is strongly positioned as a leader in the Alaska fuel industry, providing transportation, distribution and sales of petroleum products to more than 280 communities across Alaska. Crowley supports the energy industry on the North Slope with summer sealifts of large production modules and various marine transportation services, and in the winter supports oil field development with CATCO® all-terrain vehicles. These heavy-lift overland transport units have large bag tires designed to work over the tundra without damaging the delicate Arctic ecosystem. At the southern terminus of the trans-Alaska oil pipeline, Crowley provides tanker escort and docking services in Valdez Harbor and Prince William Sound for Alyeska Pipeline Service Company’s Ship Escort/Response Vessel System, utilizing some of the most technologically advanced and powerful tugboats in the world. Crowley also provides tanker assist and escort services at Tesoro Alaska Company’s Nikiski refinery in Cook Inlet.
Posted: January 13, 2010