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BBB Provides Motivation for the Marketplace


BBB Brings Inspiration Back to Businesses

Anchorage, Alaska – Jan. 12, 2010 – Your Better Business Bureau serving Alaska, Oregon and Western Washington presents Motivation for the Marketplace, a new event to bring inspiration back to businesses.

Motivation for the Marketplace is an insightful exploration of success strategies in today's evolving economy. Attendees will learn how to:

§ Build and maintain successful business practices

§ Explore and implement cost-effective advertising mediums

§ Improve customer satisfaction to generate repeat business

Best-selling author and journalist, Robert Spector, will share insight on the most important business survival techniques: customer service, community involvement and innovation. Robert Spector's marketplace motivational books include:

  • "The Nordstrom Way: The Inside Story of American's #1 Customer Service Company" is the first and only up close and personal look at how this company became the national standard of customer service. Spector is the only journalist ever given total access to the inner workings of the 'Nordstrom Culture.'
  • "The Mom & Pop Store: How the Unsung Heroes of the American Economy are Surviving and Thriving" is a celebration and appreciation of the vision, passion and persistence of entrepreneurs who connect their store and their lives with their communities by listening to their customers.

BBB's Motivation for the Marketplace seminar is a "must" for businesses of all sizes.


Tuesday, Feb. 16, 2010

11 a.m. - 1 p.m.

Z.J. Loussac Public Library, Wilda Marston Theatre
3600 Denali Street
Anchorage, AK 99503

Reserve your seat today: Visit www.akorww.bbb.org/mfm for more information and register online. Tickets are priced at $50. Discounts are available for BBB Accredited Businesses and BBB Accredited Charities. For more information, please contact Katrina Tuengel at 503-212-3022 (ext. 162) or e-mail events@thebbb.org.


About your BBB serving Alaska, Oregon and Western Washington:
Your Better Business Bureau is a not-for-profit organization funded by Better Business Bureau Accredited Businesses. The BBB’s mission is to be the leader in advancing marketplace trust. For more information about the services and products provided by your BBB, call 206-431-2222 or 253-830-2924 in Washington, 503-212-3022 in Oregon, 907-562-0704 in Alaska, or visit our Web site at www.bbb.org.

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