Delta Further Enhances BusinessElite Experience with New Amenity Kit
Tumi case will contain Malin+Goetz products
ATLANTA, Feb. 1, 2013 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) is partnering with premium travel, business and lifestyle accessories brand Tumi and skincare product brand Malin+Goetz to provide an enhanced amenity kit in the intercontinental BusinessElite cabins of its international flights. The new amenity kits will debut onboard later this month.
"Delta continues to find new and innovative ways to differentiate the BusinessElite experience for our customers and the introduction of new amenities from Malin+Goetz and Tumi is a sophisticated way for us to enhance the time they spend with us in flight," said Joanne Smith, Delta's senior vice president of In-Flight Service. "These products are a unique, additional element to our BusinessElite experience, which includes full flat-bed seats, an industry-leading food and wine program, hours of digital entertainment options and premium pillows and quilted duvets."
The amenity kits will feature Malin+Goetz's Neroli Hand & Body Lotion and Lip Moisturizer, a Tumi eye mask, socks, shoe horn, shoe polish, comb, dental kit, tissues, antibacterial wipes, earplugs and a pen. The products will be contained in a Tumi case made from the brand's exclusive, virtually abrasion-proof ballistic nylon fabric.
"Our partnership with Delta is an ideal alliance for Tumi, as our products have long been associated with a quality travel experience," said Alan Krantzler, senior vice president - Brand Management for Tumi. "Our customers look for 'best in class' products and services in all aspects of their lives – Delta, Tumi, and Malin+Goetz is a perfect combination that delivers on this promise for the in-flight experience."
"It has not gone unnoticed that Delta has been spending a tremendous amount of effort and energy to develop a truly great airline," said Andrew Goetz, co-founder of Malin+Goetz. "Design, quality and customer service are the backbone of our DNA at Malin+Goetz – Delta and their customers embrace the same. We are thus very excited to partner with Delta to expose our brand and products to likeminded individuals in an environment with so much synergy."
Delta's intercontinental BusinessElite service, available on all long-haul international flights, includes a five-course gourmet meal paired with a wine menu curated by Master Sommelier Andrea Robinson. A Panasonic personal entertainment system featuring an extensive library of movies, TV shows, music and games on demand and a full flat-bed seat – each with direct aisle access, premium pillows and quilted duvets complete the first class experience.
MALIN+GOETZ is a family owned New York apothecary brand for women and men that makes skincare easy, starting with sensitive skin first. Botanical based treatments synthesize natural ingredients with the most gentle and efficacious performance technologies for face, body and hair. MALIN+GOETZ products have won numerous beauty and grooming awards from a host of prestigious women's and men's magazines. Their iconic packaging and store architecture have also been recognized internationally and domestically for their wonderful design.
Tumi (NYSE: TUMI) is the leading international brand of premium travel, business and lifestyle accessories. Tumi's heritage of design excellence is one that appeals to the world's most sophisticated and demanding consumers who choose only the best international brands to complement their unique lifestyles. The brand is sold in 200 stores from New York to Paris to London and Tokyo, as well as the world's top department and specialty stores and travel retail in more than 65 countries. Tumi's success over the past three decades can be traced to its continual focus on its founding principles of design excellence, functional superiority, technical innovation, best-in-class quality and outstanding customer service. For more about Tumi, visit www.tumi.com, www.facebook.com/tumitravel, www.twitter.com/tumitravel.
About Delta Air Lines
Delta Air Lines serves more than 160 million customers each year. During the past year, Delta won 33 airline industry awards sweeping the major corporate travel surveys including Business Travel News, Travel Weekly, TravelAge West, Recommend Magazine and The Beat. Delta was also a recipient of the Secretary of Defense Freedom Award for exceptional support of National Guard and Reserve employees. With an industry-leading global network, Delta and the Delta Connection carriers offer service to nearly 319 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $3 billion in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.
SOURCE Delta Air Lines
Posted: February 1, 2013