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Alaska Airlines to Offer GOGO Inflight Internet Service


SEATTLE — Alaska Airlines today announced it will offer Aircell’s Gogo®
Inflight Internet service on all Alaska’s aircraft.
With Gogo, Alaska Airlines passengers will be able to browse the Web; access
online music, games, podcasts and webcasts; send and receive e-mail; and
connect to virtual private networks while flying. The easy-to-use service will
provide passengers with full Internet access on any Wi-Fi-equipped laptop or
personal electronic device at speeds similar to wireless mobile broadband
services on the ground.
“With more than 730 systems already flying, Aircell has a proven track record
of deploying affordable inflight Wi-Fi services to airline customers,” said
Steve Jarvis, Alaska’s vice president of marketing, sales and customer
experience. “Their reliable, lower-cost equipment can be installed quickly,
allowing Alaska Airlines to introduce Gogo service to our customers as soon as
possible.”
Alaska and Aircell are currently working to install the Gogo service on a
Boeing 737-800 and will begin testing to secure certification from the Federal
Aviation Administration. Once Aircell’s equipment has been certified for
Alaska’s 737s, the airline will start outfitting its entire fleet, beginning
with its 737-800s serving longer routes.
“Alaska Airlines has a rich history of leveraging innovative technologies to
create the best possible customer experience,” said Michael Small, Aircell’s
president and chief executive officer. “We are proud they have selected the
Gogo service to offer their customers a choice in how they spend their time
while traveling. The ability to surf the Net and send e-mail will enhance the
inflight experience for Alaska Airlines’ passengers.”
The Gogo system, currently available in the U.S. lower 48 states, will be
offered to customers at a cost of $4.95 and up, based on length of flight and
device used. To ensure the service is available to the airline’s namesake
state, Aircell will expand its network to provide Gogo Inflight Internet
service on flights to, from and between key destinations in the state of Alaska.
Last year Alaska Airlines successfully tested a satellite-based inflight Wi-Fi
service offered by Row 44. However, the airline ultimately chose Aircell’s Gogo
service to speed fleet-wide installation and Wi-Fi availability for customers.
Note to news media: High-resolution photographs of Aircell’s Gogo® Inflight
Internet service are available for download at alaskaair.com/newsroom.
Broadcast quality B-roll is available for download at http://bit.ly/dvPndg.
About Alaska Airlines
Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK),
together serve more than 90 cities through an expansive network in Alaska, the
Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in
Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and
Associates 2008 and 2009 North America Airline Satisfaction StudiesSM. For
reservations, visit alaskaair.com. For more news and information, visit the
Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.
About Aircell®
Aircell® is the world’s leading provider of airborne communications. As the
winner of an exclusive FCC frequency license in 2006, Aircell has built a
revolutionary mobile broadband network for commercial and business aviation. In
2008, the Aircell Network and its inflight portal, Gogo®, revolutionized the
commercial airline passenger flight experience by delivering a robust Internet
experience at 35,000 feet. In addition, the Aircell Network provides airlines
with connectivity to operations and a path to enhanced cabin services such as
video, audio, television and more. A similar feature set is available to
business aircraft operators. Aircell has facilities in Broomfield, Colo., and
Itasca, Ill. Aircell’s vision is to give everyone the ability to stay in touch,
in flight®. For more information about Aircell, please visit [
http://www.aircell.com ]www.aircell.com.

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