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AT&T's Latest Mobile TV Device

AT&T and LG Announce the 7.2 HSPA-Capable LG Arena

Dallas, Texas, February 19, 2010,  AT&T* and LG Electronics MobileComm U.S.A., Inc., today announced the LG ARENATM will be available online at www.wireless.att.com beginning February 26 and in AT&T stores nationwide March 7. Just over a half-inch thin with brushed and polished metal accents, the LG ARENA gives customers easy and quick access to a world of entertainment and multimedia with just a tap of a finger on a 3-inch touch screen. LG ARENA boasts super-fast web browsing on AT&T's 7.2 HSPA 3G technology. With LG's innovative 3D S-Class User Interface; music, movies, pictures and more are quickly within reach.

Customers will enjoy a crisp viewing experience on the LG ARENA with a 3-inch WVGA screen. Customers can also shoot and share photos and DVD-quality videos with ARENA's 5.0 MP autofocus camera and with multiple messaging options and access to popular social networking sites, sending and posting geo-tagged photos and videos to friends and family has never been easier.

The LG ARENA is also the latest AT&T Mobile TV-capable device to hit stores. AT&T Mobile TV subscribers enjoy around-the-clock access to full-length live and time-shifted programming from FLO TV, including content from top entertainment brands such as ABC, ABC Entertainment, ABC Family, ABC News, ABC Sports, CBS, CBS College Sports, CBS News, CNBC, COMEDY CENTRAL, Disney Channel, Disney Channel Original Movies, ESPN, ESPNEWS, ESPN 2, FOX, FOX News Channel, FOX Sports, FUEL TV, msnbc, MTV, NBC, NBC 2Go, NBC News, NBC Sports, nickelodeon, Playhouse Disney, SOAPNet and the movie channel Crackle. AT&T Mobile TV is available for $9.99 per month, and new subscribers receive the first seven days of their subscription for free. For more information, visit www.att.com/mobiletv.

"This device gives our customers easy access to everything, from social networking sites to their favorite TV show, with just a tap of a finger," said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets. "LG ARENA connects people to their world while backed by the nation's fastest 3G network."

"LG ARENA seamlessly blends advanced mobile technology, cutting edge design, and smarter features," said Ehtisham Rabbani, vice president of Marketing and Innovation at LG Mobile Phones. "With its exceptional 5MP camera, advanced GPS, entertainment features, and easy access to web and social networking sites, LG ARENA is a hard-working and sophisticated choice for both consumers and business users."

In addition, the LG ARENA boasts:

  • AT&T Mobile Browser - combines full HTML browsing with unique customization features so customers can easily surf the global Internet; view location-aware local news and weather; and read the latest headlines from popular news, sports and entertainment sites.
  • AT&T Navigator -offers turn-by-turn voice and onscreen driving directions, automatic rerouting, real-time traffic monitoring and more. AT&T Navigator is available for $9.99 per month, and new subscribers receive their first 30 days of their subscription for free.
  • AT&T Social Net - provides easy access to all your social networking sites including Facebook, Twitter and MySpace in one easy-to-use interface.
The LG ARENA will be available for $199.99 (Pay $249.99 and after mail-in rebate receive $50 AT&T Promotion Card. Two year service agreement required.)

For the complete array of AT&T offerings, visit www.att.com.

For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

1 AT&T imposes: a Regulatory Cost Recovery Charge of up to $1.25 to help defray costs incurred in complying with obligations and charges imposed by State and Federal telecom regulations; State and Federal Universal Service charges; and surcharges for government assessments on AT&T. These fees are not taxes or government-required charges.

2 3G coverage is not available in all areas.

3 Coverage not available in all areas.

4 AT&T Promotion Card: Price before AT&T Promotion Card & with 2-year contract is $249.99. Allow 60 days for fulfillment. Card may be used only in the U.S. is valid for 120 days after issuance date but is not redeemable for cash & cannot be used for cash withdrawal at ATMs or automated gasoline pumps. Card request must be postmarked by April 5, 2010 & you must be a customer for 30 consecutive days to receive card.

5 Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T's owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to equipment returns; thereafter up to $175. Some agents impose add'l fees. Offnet Usage: If your mins of use (including unltd svcs) on other carrier's networks ("offnet usage") during any two consecutive months or your data use during any month exceeds your offnet usage allowance, AT&T may at its option terminate your svc, deny your contd use of other carriers' coverage, or change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 mins or 40% of the Anytime mins incl'd with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the KB incl'd with your plan).

6 Sales tax calculated based on price of unactivated equipment.

7 Requires a minimum of $20 per month messaging/data plan.

8AT&T Navigator - Free 30 Days available to new subscribers. Standard data and messaging charges apply during the first 30 days and ongoing use. You must cancel within 30 days or be automatically subscribed at a cost of $9.99 per month for unlimited routes. You can cancel by going to att.com/directbill or calling 800-331-0500 (or 611 from your phone).

9Standard data usage rates apply for all services and applications.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.


About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula OneTM. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lgusa.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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