Mobile Marketing Watch News: Infographic of New SEO Strategies That Work
A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing.
Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO” strategies are far from dead and the new tactics touted are tenuous at best.
But according to those behind the new visual, these are the sustainable and algorithm-proof SEO methods “that work in 2013.”
So what’s all the fuss about? Check out the infographic below to see for yourself.
Mobile Made Email Marketing a Bright Spot on Black Friday
Email marketing was a big winner on Black Friday. And much of he credit belongs to mobile.
According to new industry data presented by Marketingland, email marketing was both plentiful and effective on Black Friday – even more than it was on Cyber Monday.
The data cited points to 38 percent more email opens occurring on Black Friday than Cyber Monday.
One account of an email marketing success story reveals that nearly 6 out of 10 marketing emails sent on Thanksgiving Day were subsequently opened on smartphones.
In the wake of this staggeringly successful occasion, some are now calling Black Friday the best day of the year for email marketing.
Mobile Apps to Be Among Top Enterprise Investments Next Year
A new report from the Enterprise Mobility Exchange predicts that mobile applications will be among the top investments witnessed across the enterprise sector next year.
Global State of Enterprise Mobility for the Past, Present and Future highlights the investment priorities of leading enterprise mobility and IT professionals.
And mobile apps are at the top of the list.
The key priority investments for 2014 and beyond to emerge include mobile applications (47.6%) followed by BYOD devices and Mobile Device Management (MDM).
Correspondingly, mobile security is set to become a bigger priority in the next 12-18 months, with 42.9% of practitioner respondents selecting it as a likely investment (versus 20% who have made an investment in the past 18 months).
The survey also shows that since the start of 2012, practitioners have been investing in a wide variety of enterprise mobility solutions. Among them, 44% of practitioner respondents highlighted investments in mobile applications.
IDC Publishes Top 10 Predictions for 2014
With 2013 rapidly drawing to a close, many industry heavyweights have begun the ritualistic reflection on the year gone by and forecasting that which is expected in the new year.
On Monday, IDC Financial Insights hosted a web conference “IDC Financial Insights 2014 Predictions: Worldwide Financial Services” highlighting the top 10 predictions for the year ahead.
So what do the analysts at IDC expect to see in 2014? Here are their top 10 predictions:
Prediction 1: Overall IT Spend in Financial Services Will Exceed $430 Billion in 2014 and Will Exceed $0.5 Trillion by 2020; Consolidation and Cooling Emerging Markets Will Make Impact.
Prediction 2: Institutions Will Leverage Their Investments of the Past Three Years, Improving Compliance Data Management with New Initiatives to Extract Additional Business and Operational Value with Analytics-Based Capabilities.
Prediction 3: All Modernization and Improvement Initiatives Will Include Three Components to Be Successful (Technology, People, and Processes); We’ve Focused Too Long on Technology in a Vacuum, and in 2014, We’ll See the IT Organization Become More Important.
Prediction 4: The Most Successful Financial Institutions in 2014 Will Be Those That Can Deliver an Enhanced Omnichannel Experience to Their Customers and Prospects, Using New Enabling Technologies and Supported by Appropriate Business Processes.
Prediction 5: Core Transformation Projects Will Create Opportunities for Banks to Out-Innovate Their Peers, Giving Innovators Years of Technology Advantage Over Core Banking Laggards.
Prediction 6: Consumers Will Become the Disruptors in Financial Services by Minimizing Their Interactions with Their Primary Institution and Increasing the Use of a Variety of Purpose-Built Apps That Provide Immediate and Focused Value.
Prediction 7: Lured by Their Aggressive Growth in Premiums, Insurers Will Continue to Pay Close Attention to the Emerging Market Nations in Developing Asia/Pacific and Latin America.
Prediction 8: The Battle for Dominance on the 3rd Platform Will Begin as Firms Move from Ad Hoc, Repeatable Initiatives to Managed Initiatives and New Application Mashups That Target Value Creation in Customer Acquisition, Market Intelligence, and Operations.
Prediction 9: Investment in Risk Management Information Technologies, Services, and Skills Will Exceed $85 Billion in 2014 as Firms Industrialize Credit and Market Risk System, Operational Risk Disciplines Get Renewed Support, and Management Learns to Sell Risk.
Prediction 10: Mobile and “Alternative” Payment Adoption Will Remain Muted in 2014 as a Wide Array of Providers Try to Find a Value Proposition That Resonates for Both Merchants and Consumers.
“As the IT organization continues to struggle with when and where to invest in today’s technology, financial institutions need to balance investing in innovation and providing value for the customer, with placating the regulators,” says Scott Lundstrom, Group Vice President and General Manager at IDC Financial Insights.
Brands Lining Up for New Twitter Ad Targeting
That Twitter bird has yet another hot mobile advertising product on its wings today.
Last week, Twitter introduced its new tailored audience product, which means brands “will no longer have to rely on contextual targeting as the main proxy for identifying relevant audiences on the social platform.”
By bringing their own audiences or using targeting attributes, clients can create audience segments and natively target them on key Twitter ad units including promoted accounts and promoted Tweets.
One of the first companies to flock to this new opportunity was BlueKai, an independent SaaS solution for data management.
“Partnering with Twitter further validates that centralized audience targeting, driven by the power of big data, is becoming a cornerstone marketing strategy on Madison Avenue,” says Alex Hooshmand, Chief Strategy Officer and SVP of Operations at BlueKai.
“This marks another watershed moment for our industry given social media’s scale and magnetism for brands,” Hooshmand continues. “More importantly, BlueKai’s DMP clients will now be able to combine their own audience intelligence with sponsored content to effectively deliver the right message to the right audience across all channels including Twitter.”
App Store Tops 1 Million Apps Milestone
It’s a milestone achievement for the iOS app ecosystem and the innovative developers behind the plentiful array of apps that entertain and inform us like nothing else.
According to the latest industry data, Apple’s App Store now contains more than one million iOS apps.
App discovery platform Appsfire was first to report the news.
All told, the iDevice maker has approved a staggering total of more than 1,439,000 apps since the App Store opened five years ago.
In May of 2013, Apple exceeded 50 billion worldwide app downloads.
As of this writing, the company is yet to issue a formal announcement regarding the presence of more than one million apps in the Apple App Store.
Explosion Expected in Shipments of Touch-Screen Panels
From smartphones to tablets, anything with a touchscreen is a hot commodity in the world of connected devices today.
And the latest industry data related to touch-screen panel shipments confirms it.
“After a decline in the second quarter of 2013 and a tepid expansion in the third, demand for touch-screen panels used in notebook PCs is set to rebound to double-digit growth during the last three months of the year,” IHS reports.
“While the overall notebook PC market remains sluggish, sales of touch panels for notebook PCs are showing some signs of life in the fourth quarter,” said Stone Wu, principal analyst for display components and materials at IHS. “The resumption of double-digit growth is being driven by the full-scale launch of 10.1-inch touch-screen panels that appeal to consumers, along with the introduction of a new microprocessor solution and the arrival of exciting new form factors.”
New BIA/Kelsey Report Explores Mobile Local Shopping
On Monday, BIA/Kelsey shared with MMW the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age.
According to details presented in “Mobile Local Shopping and Payments: A Virtuous Cycle,” there are many opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.
“Together, e-commerce and m-commerce only comprise 7 percent of U.S. retail spending—the rest is offline in physical stores, especially for products that shoppers want to see before they buy,” says Michael Boland, VP of content and senior analyst at BIA/Kelsey.
“Given the mobile device’s portability,” he continues, “the larger opportunity lies in mobile-assisted offline shopping. Mobile should help rather than hinder bricks and mortar businesses, becoming an important utility for shoppers and merchants if embraced in the right ways.”
The data contained in the report provides what researchers say is excellent context for four case studies, which highlight small merchants that have ventured into the world of mobile payments.
One of these merchants is Lemongrass, an Arlington, Virginia-based food truck that serves up Vietnamese cuisine and uses a mobile card reader in combination with an iPad to accept credit card payments, which account for 65-70 percent of its sales.
To learn more or to purchase the report, click here.
Posted: December 11, 2013