JetBlue Launches High-Speed InFlight Wi-Fi
NEW YORK, NY -- (Marketwired) -- 12/12/13 -- JetBlue Airways (NASDAQ: JBLU) today became the first airline to use high-speed Ka-band satellite connectivity with the launch of Fly-FiTM, its branded inflight internet product. As the next-generation inflight Wi-Fi, Fly-FiTM for the first time brings travelers real broadband internet in the sky and the same at-home internet speeds they are accustomed.
JetBlue Fly-Fi Ka-band satellite connectivity is eight times faster than older, slower inflight connections offered on other U.S. airlines. During the beta period rollout, JetBlue will offer free basic web browsing on board, called Simply Surf, on Fly-Fi equipped aircraft through June 2014. In addition, JetBlue offers a live video streaming high-bandwidth plan, Fly-Fi Plus, at $9 per hour for applications like streaming movies or large downloads. JetBlue has partnered with its inflight entertainment and connectivity subsidiary LiveTV as well as satellite provider ViaSat to bring Fly-Fi to life.
"This is a great day for JetBlue customers, as we provide the latest reason to choose JetBlue over the competition, in addition to our low fares, most legroom in coach, free snacks and award-winning customer service," said Robin Hayes, JetBlue chief commercial officer. "As with all of JetBlue, our standard free offering beats their paid extras."
"Every traveler using Wi-Fi on JetBlue or any other carrier should test their connection with SpeedTest.net, and post their speeds using #WiFiFlightSpeed on social networks. Travelers should be able to see the speeds of all Wi-Fi systems in the sky and make an informed choice," said Marty St. George, JetBlue senior vice president marketing and commercial strategy. "Customers should demand fast broadband and should discover what true broadband inflight connectivity means." SpeedTest.net is an accepted public standard for internet speed measurement.
JetBlue has spent more than two years working with its wholly owned subsidiary, LiveTV, and ViaSat to create the best customer Wi-Fi experience in the sky. JetBlue set out to find the best onboard internet technology available. With existing technology too slow or too costly, JetBlue chose a different path that mirrors how it approaches bringing humanity back to air travel: invent a new, better experience that puts the customer's needs first.
JetBlue launches today with three Fly-Fi aircraft, five by yearend and more than 140 aircraft by yearend 2014. JetBlue's Airbus A320 and A321 fleet will receive their Fly-Fi upgrades during 2014 at a rate of as many as 15 aircraft per month, while the Embraer 190 fleet will be completed in 2015.
"The entire LiveTV team has worked hard to bring the most advanced At Home In The AirTM internet to the skies, building on our portfolio of products that have helped differentiate JetBlue from its first flight back in 2000," said LiveTV President Glenn Latta.
In addition to launching Fly-Fi, JetBlue expects to allow taxi-in to taxi-out use of Fly-Fi by January 2014. JetBlue was the first airline to offer expanded use of electronic devices last month.
About JetBlue Airways
As New York's Hometown AirlineTM and a leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando and San Juan, JetBlue carries approximately 30 million customers a year to 82 cities in the US, Caribbean and Latin America with more than 750 daily flights. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. Upcoming destinations include Detroit, Mich., Savannah, Ga., as well as Port of Spain, Trinidad and Tobago. For more information please visit JetBlue.com.
Posted: December 12, 2013