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Learn to Ski and Ride Month Special at Alyeska Resort


Alyeska Resort joins national Learn to Ski & Ride Month campaign; special $99 beginner group lesson package valid for three lessons in January

December 26, 2011 (Girdwood, Alaska) – The snowsport resort industry’s annual charge to introduce kids and adults to skiing and snowboarding kicks off in January. Learn to Ski and Snowboard Month is a national initiative designed for all ages to encourage trial and improvement of snowsport skills through lessons and coaching. Alyeska Resort officially joins the effort this winter with an introductory package that includes three lessons, lower mountain lift ticket and rental equipment for $99 per person.

The Alyeska Resort Learn to Ski and Snowboard Month package is designed for those new to skiing and snowboarding. The $99 package includes beginner level group lessons with certified instructors from the Alyeska Mountain Learning Center. The package represents a savings of $110 off regular lesson package rates. The package also includes lower mountain lift ticket which provides access on the magic carpets, Bear Cub Quad and Chair 7 and rental ski or snowboard equipment from top manufacturers including Rossignol, Salomon and Burton. The three group lessons are valid between January 2 and 31, 2012. Those interested in a ski package must be age five or older; those preferring a snowboard package must be age eight or older. Packages can be purchased in person at the Mountain Learning Center Desk located in the Daylodge, online at AlyeskaResort.com or by phone at 907-754-2280.

With the marketing mantra of “Humans Were Never Meant to Hibernate,” the Learn to Ski And Snowboard Month advocacy group works with the major players in the industry including most major resorts, National Ski Area Association, U.S. Ski and Snowboard Association, Snowsports Industry Association, Professional Ski Instructors of America, National Ski Patrol, U.S. Forest Service and many more. Learn to Ski and Snowboard Month was started in 2009 when resort associations in just a couple of states decided to launch their state-wide programs. Now, more than 300 ski areas, resorts and Nordic Centers offered special learning programs during January. In some states, learning programs for cross country skiing and snowshoeing are also offered as part of the initiative. For more information, please visit www.SkiandSnowboardMonth.org.

In January 2012, between the 14th and 22nd, Alyeska Resort is also recognizing the importance of safety on the slopes celebrating National Safety Awareness Week. The primary goal of the week’s activities is to raise awareness among skiers and snowboarders for safe habits and practices on the slopes. The promotional week offers a number of programs and activities designed to reinforce positive practices on the mountain with fun rewards for participating skiers and snowboarders wearing helmets, partaking in freestyle coaching, avalanche beacon training and more.

Alyeska Resort’s Safety Week finishes with the third annual Ski Patrol Auction on Friday, January 20th, a fund-raising event benefiting the resort’s avalanche dog program. The program includes three rescue dogs. The evening promises a lively time with Anchorage-based emcee and auctioneer extraordinaire, Paul McGuire. Guests will be bidding on early morning ski tours with Alyeska’s ski patrol and mountain operations team. The event is all ages and free to the public. Local band Big Fat Buddha plays the Sitzmark concert venue the same night starting at 10:00 P.M. Tickets to the 21 and over show are $5 and can be purchased online, at any Alyeska Ticket Office or by calling 907-754-2275.

Alyeska Resort’s Safety Week is part of a national level program administered by the National Ski Area Association (www.nsaa.org). NSAA is a trade association for ski area owners and operators. It represents 325 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. The organization has developed a variety of safety campaigns which have helped resort operators standardize safety messages on mountain. NSAA originally introduced the campaign “Your Responsibility Code” which promotes skiing in control, observing mountain signs and warnings, and using devices to prevent runaway equipment. Evolving with the needs of the snowsports industry, NSAA also developed the “Smart Style” program which includes safety initiatives specific to freestyle terrain which includes terrain parks and half pipes.

About Alyeska Resort (www.AlyeskaResort.com)
Alyeska Resort is Alaska's premier year-round destination featuring The Hotel Alyeska, an award-winning 304 room full-service property. Located just 40 miles from Anchorage and Ted Stevens Anchorage International Airport, Alyeska Resort is your base camp for summer and winter excursions. Alyeska Resort stands out during ski season with 650” of average snowfall annually and the longest-continuous double black diamond ski run in North America. Learn more about the resort and plan your Alaskan adventure at www.AlyeskaResort.com or 800.880.3880.

About the National Ski Area Association (www.NSAA.org)

The National Ski Areas Association is the trade association for ski area owners and operators. It represents 325 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has 472 supplier members who provide equipment, goods and services to the mountain resort industry. NSAA was established in 1962. The association's primary objective is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry. Learn more about NSAA at www.nsaa.org.

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