Anchorage CVB Announces New Name – Visit Anchorage
Anchorage, Alaska – Dec. 15, 2011 – After 36 years of bringing business to Anchorage and diversifying Anchorage’s economy, the Anchorage Convention & Visitors Bureau is now doing business as Visit Anchorage. The name change was announced today during its December membership luncheon.
The Municipality of Anchorage created the Anchorage Convention & Visitors Bureau in 1975 in response to voters and the visitor industry to stimulate tourism growth and to diversify the economy. The name Visit Anchorage makes finding Anchorage visitor information easier, reinforces the organization’s marketing efforts and reduces confusion about the organization’s purpose.
“Visit Anchorage instantly identifies our industry and business,” said Julie Saupe, Visit Anchorage president & CEO. “It ranks high in searches for Alaska attractions, events and tourism businesses, making it simple for people to find travel information on Anchorage and Alaska. Although our Web properties are already very search-friendly, this is an additional boost. Anchorage Convention & Visitors Bureau is a mouthful – Visit Anchorage saves seven syllables and is much easier to say.”
Though the name is different, the mission is the same: to attract and serve visitors to Anchorage. The city’s brand – Big Wild Life™ – remains central to all Visit Anchorage’s marketing campaigns and sales efforts. New publications and ads produced by the organization will carry the Visit Anchorage name, while sharing Anchorage’s singular mix of wild adventures and metropolitan amenities.
Many other destination marketing organizations have made similar changes. San Francisco Convention & Visitors Bureau (CVB) changed to San Francisco Travel; Orlando’s CVB became Visit Orlando and Grand Rapids CVB switched to Experience Grand Rapids. Other cities that changed their names include Portland, Ore.; Buffalo, N.Y.; Savannah, Ga.; Norfolk, Va.; Jacksonville, Fla. and Fort Wayne, Ind., to name a few more.
For more on the name change, visit www.Anchorage.net/name.
Visit Anchorage is dedicated to attracting and serving visitors to the Municipality of Anchorage while building and diversifying the Anchorage economy. The organization’s marketing functions are funded by one-third of the bed tax collected by lodging facilities. One-third goes to the Municipality’s general fund, and one-third to service the bond debt and operations of the Anchorage Convention Centers. Visit Anchorage receives no state or federal funds. Visit www.Anchorage.net for more information.
Posted: December 16, 2011