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AT&T Mobility Rated A+ Nationally On Average by Better Business Bureau

AT&T Mobility records fewest number of complaints, receives lowest complaint rate among peers over the last 12 months

Dallas, Texas, December 07, 2010 -- Over the past year, AT&T Mobility has recorded the fewest number of Better Business Bureau (BBB) complaints and received the lowest BBB complaint rate among the four largest national wireless carriers, contributing to an average national rating of A.[1]

For complaints closed within the last 12 months as of Dec. 3, 2010, AT&T Mobility's nearest competitor had 32 percent more BBB complaints and its largest competitor had 62 percent more complaints. However, the best way to compare industry peers is by complaint rate, which is calculated by the number of closed complaints per wireless provider subscriber.[2] Using this method, AT&T Mobility's largest competitor had a complaint rate 34 percent higher, and the complaint rate of its two other industry peers were two times and three times more, respectively. 

Wireless customers in the U.S. file more core customer issue complaints related to carrier advertising and marketing, contract-early terminated, service related issues, and billing and rates with the various BBBs each year than they do with any other entity.[3]

Earlier this year, AT&T Mobility announced that it was the only company in America to achieve separate 'A' ratings and separate accreditations from every BBB in the U.S. on their report cards for ethical business practices and responsiveness to customers concerns. These rankings are based on BBB confidence that the business is operating in an open and trustworthy manner. Each business undergoes an evaluation in 17 categories including BBB accreditation, how well the company has responded to consumer concerns, the company's complaint history with the BBB, and the truthfulness of its advertising claims.

1 As of Dec. 3, 2010, AT&T was rated A+ by 100 local BBBs, A by 7 local BBBs and A- by 1 local BBBs.

2 Rate determined by the aggregate number of closed complaints per company as listed on Dec. 3, 2010 on the 108 local BBB Web sites divided by the average quarterly total of reported retail postpaid/retail prepaid subscribers (which does not include connected device and wholesale customers) per company over the last four reported quarters.

3 In 2009, the BBB received 36,086 complaints while the FCC received 18,989 complaints relating to Carrier Advertising and Marketing, Contract-Early Termination, Service Related Issues, and Billing and Rates. The FCC also received 47,902 Telecommunication Consumer Protection Act (TCPA) complaints against wireless carriers which stem from unsolicited text messages and voice calls. Excluding these non-core customer issue complaints, there are roughly twice the number of wireless complaints filed with BBBs as opposed to the FCC.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com//ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.



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