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HoTH Inc. Announces Rebranding OF Air Carrier Group


Nov. 30, 2009

ANCHORAGE, AK – HoTH, Inc, an Alaskan corporation owned by John Hajdukovich, Mike Hageland, and James Tweto, and the parent holding company of Frontier Flying Service, Hageland Aviation Services,Arctic Circle Air Service and Era Aviation, Inc., announced today the rebranding of air carrier operations. Effective January 1, 2010, “Era Alaska” will represent the airline brand for consumers for in-state travel, with individual carriers operating under their own certificates doing business as Era Alaska.

“The new name builds on the core passenger service provided by Era Aviation, which serves many of the largest communities in the state, including Anchorage and Fairbanks as well as having a long operational history in the Bethel area” said company CEO Bob Hajdukovich.  “ The rebranding, including an entirely new logo, will provide a recognizable entity on the state wide level while uniting all marketing of the existing operating carriers under a single, new name.”

“Seamless branding will allow a single shopping path for passenger and cargo services state wide, with connections to and from hub communities throughout bush Alaska. All services provided by the individual Frontier Alaska carriers will be consolidated into a one stop shop for in state customers” said Hajdukovich. The new name and logo will be applied to all signage, company apparel, website, reservations systems, freight network, and equipment on or about January 10th, 2010.

Collectively, the three carriers will carry over 650,000 passengers, 6 million pounds of cargo, and 26 million pounds of mail.  

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Era Alaska carriers Era Aviation, Frontier Flying Service, Arctic Circle Air Service, and Hageland Aviation Services serve over 100 communities statewide and are mileage plan partners in select markets with Alaska Airlines.  Era Aviation operates Kenai, Homer, Valdez, Cordova, and Kodiak as a code share partner with Alaska Airlines.

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