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Principal Solar Names Acclaimed Business Executive Jeff Heller to Board of Directors


Principal Solar Names Acclaimed Business Executive Jeff Heller, Former Vice Chairman of Electronic Data Systems, Inc., to Board of Directors

Dallas, TX – July 31, 2013 -- Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility, today announces the appointment of Jeff Heller, former vice chairman of Electronic Data Systems, Inc. (EDS), to its Board of Directors. Heller was instrumental in helping generate historic growth for EDS with his visionary restructuring and revitalization strategies.

“We’re confident that Jeff’s extraordinary brand of leadership and track record, for not only helping build EDS in its early days, but also restoring it to greatness in recent years, will play a significant role in the continued growth of PSI,” says Michael Gorton, CEO and chairman of PSI. “Our business success revolves around the caliber of our Board of Directors, the quality of our business plan, and access to the highest levels of experience and expertise in the country.”

Heller’s distinguished career began in the U.S. Marine Corps as a pilot. He served in Vietnam in the mid 1960’s and attained the rank of captain. Shortly thereafter, he joined the EDS Systems Engineering Development Program, the largest outsourcing and data processing services organization in the country.  He assisted the explosive growth of EDS’ healthcare business as an implementation specialist, and was named regional manager of EDS’ healthcare business in the Eastern U.S. in 1973. 

In 1974, Heller was appointed corporate vice president, with responsibility for technology planning, support and the EDS Service Corporation. In 1979 he headed the newly formed Technical Services Group, and in 1983 was elected to the EDS board of directors. He led the integration of General Motors and EDS information technology organizations and assets following General Motors' acquisition of EDS in 1984. In 1987 he was named a senior vice president and became president and chief operating officer in 1996.

Heller retired in 2002 and was asked by the EDS Board to return as president and chief operating officer in 2003. In 2006, he was named vice chairman and retired in 2008.

Heller states, “Drawing on my years of experience, I look forward to advancing PSI’s first-in-the-industry acquisition strategy.  We expect to propel solar into the mainstream, ensuring that advanced solar technologies deliver more efficient and less costly power.”

About Principal Solar
Principal Solar, Inc (PSI; OTC Pink: PSWW), is a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility. PSI concentrates its resources on the acquisition, finance, development and management of solar power companies. The Principal Solar Institute, an educational organization created by Principal Solar, Inc., is dedicated to spreading solar knowledge to the critical stakeholders in the ongoing energy debate. Visit www.PrincipalSolar.com.

Cautionary Statement Regarding Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements."  Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors in the solar energy generating industry (market risk, government regulation, operational risks, etc.) that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements.   In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends, " "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking.  The Company does not assume a duty to update these forward-looking statements, except as required by law.


CPR for Principal Solar, Inc.

Alexis Lignos


201.641.1911 x52

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