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Nerland Agency Reveals New Name


In a seismic announcement by a household name in advertising, the Nerland Agency will now conduct business as Spawn.

A two-time recipient of Outside Magazine’s Best Places to Work in America honor, Spawn will enter its third generation as an agency in Alaska, beginning in 1975 as Mystrom Beck, and operating as Nerland Agency since 1991. In 2005, Nerland became employee owned under an Employee Stock Ownership Plan.

The firm will continue to provide brand strategy, design, digital and other communications to its growing list of clients. Current Spawn clients include: General Communication, Inc. (GCI), Northrim Bank, The Alaska Club, Alaska McDonald’s, The University of Alaska, Alyeska Resort, Fairbanks Memorial Hospital and Ocean Beauty Seafoods.

“The new name is extremely relevant to our business, which is about generating ideas that grow and produce results,” said Spawn President and CEO Karen King. “The name also feels organic and authentic to our agency, which is passionate about Alaska and full of active, outdoor-loving individuals.”

The new name was announced shortly after the agency learned it was chosen for the second year running as one of “100 best places to work in America” by Outside Magazine. The list recognizes companies around the country who promote a healthy work-life balance. Employees at Spawn benefit from outdoor perks such as reimbursed race and fun-run/bike entry fees, an agency bicycle, employee fitness memberships and more. Its downtown Anchorage location also encourages outdoor activity with staff proximity to the Coastal Trail, Park Strip and views of the nearby Chugach Mountains.

“As we continue to evolve as an agency, we’re excited about having a name that feels contemporary, around which we can build equity that we believe represents who we are and what we do,” said King.

A profile of Spawn and the other top performing work-life balance agencies will appear in the September issue of Outside Magazine and at outsideonline.com. The yearlong selection process is conducted with the help of the Outdoor Industry Association and Best Companies Group.

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