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August 27 - SMPS AK Webinar: 10 Steps to Launching a Winning Communications Program w/ Kathy Day


Tickets and Pricing:

SMPS Members: $25

SMPS Member Firm: $35
Non-Members: $50 

Tuesday August 27, 2013 from 2:00 PM to 3:30 PM AKDT
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BP Energy Center
1014 Energy Court
Anchorage, AK 99508

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August 27, 2013
10 Steps to Launching
an Award-Winning
Communications Program  
Hosted by Kathy Day

Join us for this presentation of the SMPS webinar 10 Steps to Launching an Award-Winning Communications Program. This webinar will discuss how to launch an award-winning external communications program, using GEI Consultants' own external communications program, as implemented by Rhino PR, as a project example. Using a real-world case study you will learn how the plan was created and implemented and learn takeaways to incorporate into your own program or to use as the basis for creating a plan from scratch.


In addition to the pre-recorded session, Kathy Day of KD/PR will give a short presentation with insights into the Alaska market. She will talk about essential components of external communications, help you understand the time and personnel commitments that are required, and will discuss quantifiable opportunities for demonstrating ROI in an external communications plan.


About the Speaker: Kathy Day is the owner of Kathy Day Public Relations (KD/PR), Alaska's only virtual public relations agency. Kathy leads a group of 10 experienced professionals who offer everything from strategic planning and media relations to collateral development, graphic design, media training, social media strategy, copywriting, special event planning, web design, videography and media buying. KD/PR offers everything a public relations firm offers, without the physical office. Seasoned pros, low overhead, great results!

Also, check out our events calendar for more information on the upcoming ShopTalk, Tuesday, August 20th. ShopTalks are candid roundtable sessions that focus on a range of topics. The next one will analyze the mentorship program over past year and topics for the upcoming year. This is a great opportunity to network with industry experts and get advice and feedback. 
Thank you for your response. Please feel free to contact us for more information.
SMPS Alaska Programs Director, Jessica Taft
SMPS Alaska Chapter
Please note the fees above and select appropriately before adding guests. For your convenience, you can pay online by credit card with PayPal. Cancellations must be made by the RSVP date. SMPS charges for "no shows" and late cancellations. Substitutions are welcome.
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