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Historic Diamond Jim’s Sign Gets Two Year Reprieve


After weeks of wrangling with the Federal Highways Administration the historic Diamond Jim’s sign along the Seward Highway, south of Anchorage, U.S. Senator Mark Begich secured a commitment from the FHWA to allow the State of Alaska to establish its own timeframe for resolution of the sign issue for two years. Begich called Mary Lou Redmond, owner of the iconic sign and liquor store in Indian, yesterday to inform her of the commitment to keep her sign where it is for now.

“Alaskans have come to know and love the sign and Mary Lou over the last 50 years,” said Begich. “It’s a little piece of history we need to protect.”

The sign is considered historic by the Municipality of Anchorage Historic Preservation Commission, helping Begich make his argument to Federal Highways it should be preserved. Over the past several weeks, Begich has been urging the U.S. Department of Transportation to help Mary Lou keep the sign where it is.

 “Being born and raised in Anchorage I grew up driving down the Seward Highway and the sign became part of the scenery for me,” Begich said.  “I also know as a small business owner how unnerving it is to hear from the federal government your advertising sign has to go.  I jumped in right away to help Mary Lou.”

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