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ASAA Offers Television Rights Package And Adds Marketing Partner


Cleveland, Ohio – August 25, 2012 – The Alaska School Activities Association (ASAA) is offering a comprehensive video distribution rights package for all future ASAA tournament events beginning with this school year, including TV and internet streaming, Executive Director Gary Matthews has announced. The ASAA also signed on Home Team Marketing (HTM) as their official marketing partner, HTM will be leading the process to secure a long-term partner for video distribution and related electronic media rights and well as assisting with securing corporate sponsorship partners for ASAA.

The ASAA sanctions 33 activities ranging from fall, winter and spring sports to music, drama, debate, language and student government.  The ASAA sets competitive seasons, sponsors state competitions, regulates officials and provides eligibility criteria for student-athletes.

In addition to live content television events, which will include the ability to televise state championship contests in all ASAA sponsored sports, the ASAA’s media and distribution partner will have the ability to expand this platform through electronic mediums such as internet/broadband streaming, video on-demand, wireless delivery and mobile platforms and other emerging technologies.  The package may include ASAA events at all levels of the post-season tournaments and possibly regular season events.  The extensive offering will provide the any partner with marketing and branding initiatives to drive awareness and viewership.

“The potential package truly represents an unprecedented and dynamic opportunity for the rights holder in Alaska, while also providing limitless future opportunities in the ever-changing media landscape,” said Peter Fitzpatrick, President of Home Team Marketing. “The package is strong enough and has enough great content that it could become a backbone of any network or cable system in Alaska. “

"We look forward to working with Home Team Marketing to expand our marketing efforts. And we also anticipate that the benefits of our partnership with HTM will elevate the State Championship experience for Alaska’s student-athletes, who are Alaska’s future," said Gary Matthews, Executive Director, Alaska School Activities Association.   

About Alaska School Activities Association

Alaska School Activities Association is Alaska’s high school organization established to regulate sanctioned interscholastic activities, contests and programs. ASAA’s mission is to advocate participation in co-curricular activities and promote the academic and social development of students. Over 210 high schools and 34,000 high school students participate each year in interscholastic activities.  The ASAA staff manages 42 state championships each year in athletics, fine arts, academics and student government. ASAA’s newest program has been the development of the Play for Keeps, Win for Life program that emphasizes healthy student citizens. ASAA also assists schools in finding the most talented coaches through the Alaska Coaches Education Program and certifies sports officials. ASAA was established in 1956 and is governed by a Board of Directors comprised of one elected member from each region and one appointed member from the Alaska Association of School Boards, Alaska Association of Student Governments, and Alaska Association of School Administrators. ASAA’s ability to conduct, promote, and support co-curricular activities is possible because school membership along with the strong support and high level of commitment of its many gracious suppliers and partners.

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