ACVB Takes the Lead in Emerging Latin American Travel Market
Anchorage, Alaska – Aug. 31, 2010 – Interest in travel to Alaska from South and Central America has increased steadily in the past few years, and the Anchorage Convention & Visitors Bureau (ACVB) is preparing for two weeks of activity focused on the emerging Latin American market. A familiarization tour of Alaska for a handful of Latin American tour operators leads into ACVB’s trip to La Cumbre, the market’s largest travel tradeshow.
This is the first time ACVB has organized a familiarization tour specifically for Latin American travel trade professionals: tour operators, travel agents and tour wholesalers. Eight tour operators from Columbia, Peru, Argentina and California will explore Southcentral from Sept. 1 - 7, 2010. During the week, the group will see Anchorage and Alaska by boat, air and rail and tour attractions, including a sled dog kennel and the Anchorage Museum. The familiarization tour leads directly into the La Cumbre tradeshow in San Diego, Calif., Sept. 8 - 10, 2010. All eight tour operators on the tour will be attending La Cumbre.
“This fam tour builds on the existing interest in Alaska from Latin America,” said David Kasser, ACVB Vice President of Tourism Development and Sales. “Seeing Alaska firsthand helps these La Cumbre suppliers boost their own business and increase bookings to Alaska.”
This is the third year ACVB has attended La Cumbre. Event organizers say 70 percent of suppliers at this year’s show requested meetings with Alaska-based operators. Representatives from eight other Alaska travel companies and organizations will attend this year as well. Air service between Alaska and Mexico through several West Coast cities is available on Alaska Airlines.The Anchorage Convention & Visitors Bureau’s (ACVB) mission is to attract and serve visitors to the Municipality of Anchorage as a Destination Marketing Organization (DMO). ACVB’s marketing functions are funded by one-third of the bed tax collected by lodging associations. One-third goes to the Municipality’s general fund, and one-third to service the bond debt and operations of the Anchorage Convention Centers. ACVB receives no state or federal funds. 2010 marks ACVB’s 35th year of bringing business to Anchorage. Explore www.Anchorage.net for more information.