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Alaska Airlines Launches New Mobile Website

SEATTLE — Alaska Airlines launched a new mobile website today that provides customers quick and easy access to their most important travel information from a mobile device. The site allows customers to track their Alaska Airlines Mileage Plan status, obtain mobile boarding passes for themselves and others traveling with them, and pay for checked bags, among other features.

"Our mobile site has been designed from the ground up with a new look and feel as well as additional features that travelers will find convenient," said Curtis Kopf, Alaska Airlines' managing director of customer innovation and alaskaair.com. "We're committed to making the travel experience easy and accessible. With the new mobile site, our customers can enjoy many great features of alaskaair.com on mobile devices wherever they go."

Kopf said the carrier will add a booking feature to the site in a future upgrade allowing customers to purchase tickets using a mobile device.

New features include:

• Track your trip details (flight status, gate, boarding time, etc.)
• Check in and get a mobile boarding pass for all travelers on the same reservation
• Pay for checked bags
• Create flight alerts via text or email
• Check flight status and schedules
• View seat maps and choose/change your seat
• Track Mileage Plan status and balance
• Access My Trips from My Account

Travelers who are using a mobile device will automatically be redirected to the mobile site or it can be accessed at m.alaskaair.com.

Alaska launched new apps for iPhone and Android last year, which are highly rated by customers in app stores. PC World recently named Alaska the second-most tech-friendly U.S. airline due in part to its mobile offerings.

To learn more about Alaska Airlines' mobile applications and features, visit www.alaskaair.com/mobile. Images of the new mobile site are available in Alaska Airlines' online image gallery at www.alaskaair.com/newsroom.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009, 2010 and 2011 North America Airline Satisfaction StudiesSM. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

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