Subway Chain Now Lets You Build a Better Breakfast
New Line of Breakfast Sandwiches Available in 51 Statewide Locations
April 6, 2010 The SUBWAY® restaurant chain, which already provides
countless choices and healthier alternatives with its lunch and dinner meal
options, will now offer a breakfast sandwich menu which includes a Western
Egg White Muffin Melt omelet on a light wheat English muffin containing just
4 grams of fat.
Breakfast will now be available in 51 locations throughout the state
including Anchorage, Eagle River, Mat-Su Valley, Seward, Juneau, Homer,
Kenai, Soldotna, Ketchikan, Sitka, Bethel, Nome, Fairbanks, Valdez and
³Breakfast is an important meal because it provides the fuel your body needs
to start your day,² said SUBWAY® Dietitian Lanette Kovachi. ³But some people
often skip breakfast or make less than optimal choices while on the run. By
offering an item such as an egg white omelet, which can be complimented by
adding any of our fresh vegetables, on a light wheat English muffin or
9-Grain bread, customers can now enjoy a great, as well as a smart and
nutritious, way to start their day.²
To make building a breakfast sandwich even better, SUBWAY® will offer four
Fresh Fit egg white muffin melts that are each under 180 calories, contain
less than 4.5 g of fat and have 5 g fiber:
Western Egg & Cheese (with Black Forest Ham, Red Onions, Green Peppers)
Egg & Cheese
Black Forest Ham & Cheese
Steak, Egg & Cheese
³With all of our sandwich offerings, we are careful to make sure we meet the
high standard we set for ourselves by providing a satisfying meal with a
varied range of flavor profiles,² said Chris Wilson, Vice President, Subway
of Alaska. ³In the end, though, it is the customers that create the best
sandwiches with the choices they make with toppings, sauces, cheeses, breads
and condiments. Our breakfast will be no different. Customers can have a
little fun with this meal by adding anything from sliced tomatoes to spicy
jalapenos to our signature Sweet Onion Sauce on a regular or egg white
Like all sandwiches and salads offered at the SUBWAY® chain, the breakfast
sandwiches will be made right in front of customers to their specifications
with all the choices available at a SUBWAY® restaurant. Customers can choose
to have their Breakfast sandwiches made on any of the seasoned 6-inch or
footlong breads, flatbread or light wheat English muffin.
The breakfast menu also features healthier sides, such as yogurt and apple
slices, as well as Freshly Brewed Seattle¹s Best coffee.
While customers can build their better breakfast at each SUBWAY® restaurant,
the full menu will be available as well, so they can also grab a sub for
lunch while they stop in for breakfast.
The breakfast launch will be supported by a national advertising campaign.
National broadcast will feature :15 and :30 second spots across all time
slots including primetime. Additionally, the launch will be supported with
social media, radio, PR, and digital executions.
The SUBWAY® restaurant chain is the world's largest submarine sandwich
franchise, with more than 32,000 locations in 91 countries. Headquartered in
Milford, Connecticut, and with regional offices in Amsterdam, Beirut,
Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred
DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number
one Franchise Opportunity and the number one Global Franchise Opportunity in
the 2010 edition of Entrepreneur magazine's ŒAnnual Franchise 500¹ survey,
an honor that the SUBWAY® chain has received 17 times in the past 23 years.
For more information about the SUBWAY® restaurant chain, please visit
www.subway.com or www.subwayfreshbuzz.com.
SUBWAY® is a registered trademark of Doctor¹s Associates Inc.