Meeting Planners from Across the Continent Converge on AnchorageAnchorage Convention & Visitors Bureau Prepares for May Familiarization Tour
Anchorage, Alaska - April 27, 2010 - The Anchorage Convention & Visitors Bureau (ACVB) will show national and international meeting planners all that Anchorage has to offer during the May Meeting Planner Familiarization (fam) tour. Twenty-one fam delegates from Virginia, California, Georgia, Wisconsin, Illinois, Indiana, Colorado, Florida, Pennsylvania, the District of Columbia and Canada will explore Anchorage's meeting spaces, activities and attractions as they consider where to hold their upcoming meetings. If all select Anchorage, the potential economic impact would be more than $10 million.
"The visitor industry is the second largest private industry in Alaska and meetings are a key component of tourism," says Julie Saupe, ACVB president and CEO. "Conventions are a tremendous catalyst for the Anchorage economy. In 2009, ACVB's convention sales team sold or booked meetings with an estimated economic impact to the city of more than $97 million."
The fam runs May 12 to May 15, 2010, with some writers arriving early while others depart later. The group will explore the Anchorage Convention Centers - the Dena'ina Civic and Convention Center and the William A. Egan Civic & Convention Center - the Alaska Center for the Performing Arts, local hotels and other venues. In addition, they will live Anchorage's Big Wild LifeTM through a wide variety of adventures within the Anchorage bowl, including 4-wheeling, wildlife viewing, shopping, horseback riding, kayaking, flightseeing and exploring Anchorage nightlife and Alaska Native culture.
"We continue to promote Anchorage as a year-round destination, especially for conventions," says Julie Dodds, ACVB's director of convention sales. "Part of this is showing event planners what a distinct location Anchorage is for meetings, and letting them see all there is to see and do while they are here. For many, the allure already exists-Alaska is a dream destination, and that sets it apart from other possible locations."
The fam tour is just one of the tools the ACVB convention and meetings sales team uses to showcase Anchorage. Sales blitzes, personal sales calls, convention trade shows, Web promotions, online and print advertising, and editorial placements in key publications are also used to market to meeting and event planners.
The Anchorage Convention & Visitors Bureau's (ACVB) mission is to attract and serve visitors to the Municipality of Anchorage as a Destination Marketing Organization (DMO). ACVB's marketing functions are funded by one-third of the bed tax collected by lodging associations. One-third goes to the Municipality's general fund, and one-third to service the bond debt and operations of the Anchorage Convention Centers. ACVB receives no state or federal funds. 2010 marks ACVB's 35th year of bringing business to Anchorage. Explore www.Anchorage.net for more information.
Posted: April 28, 2010
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