McClatchy to Roll Out WebVisible’s Online Marketing Services to All of Its Daily Newspapers Nationwide by End of Year
Local Advertisers in All 29 McClatchy Markets Gain Targeted Visibility Online with Customers - No Matter Where or How They Search
SACRAMENTO & IRVINE, Calif.--(BUSINESS WIRE)--The McClatchy Company (NYSE: MNI) and WebVisible (www.WebVisible.com) today announced an aggressive roll-out of the WebVisible online marketing platform to every McClatchy U.S. market by the end of the year. The move gives McClatchy's local advertisers the most efficient way to get found by customers no matter how they're looking - in newspaper listings, newspaper web sites or search engines, or via mobile phones or navigation devices.
The McClatchy Company, the third-largest newspaper company in the United States, has been offering WebVisible's award-winning online marketing solution to local businesses in several markets, including Kansas City, Mo., Tacoma, Wash., and Fresno, Calif.
The program has been so successful - advertising sales in March were roughly five times higher than the previous month - that McClatchy and WebVisible are planning to add new markets every month through the end of the year. The Anchorage, Alaska, and Charlotte, N.C., markets were among several that were recently launched. The next phase will include Boise, Idaho, Miami, Fla., and Sacramento, Calif. By December, the roll-out will encompass McClatchy's 30 daily newspapers in 29 U.S. markets.
Consumers use at least seven different media sources when looking for a local product or service, according to the User View Wave VII Study from BIA/Kelsey and ConStat.
"If a local advertiser's marketing doesn't make it visible in every one of those searches, the business is losing potential customers," said Kirsten Mangers, CEO of WebVisible. "Online marketing is more than just showing up in search engine results, and McClatchy understands that its advertisers want a full solution that gives them visibility across the board. McClatchy has always been a forward-thinking partner for local advertisers, helping them grow their businesses by making sure they can be found where customers are looking. Expanding our relationship with McClatchy is tremendously exciting to us, as we trust that it will be for their local merchants."
WebVisible manages a company's online marketing to help local businesses get found no matter where, when or how a customer is looking. WebVisible's technology puts an advertiser's ads where they'll generate the most response from interested buyers for the least money. Customer leads can come in any form - phone calls, emails, SMS text messages, form fills, printed driving directions or video views - and advertisers get full reporting so they know how the leads are coming in and from where.
The McClatchy Company is the third largest newspaper company in the United States, with 30 daily newspapers, 43 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users comprehensive news and information, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high-growth markets. McClatchy-owned newspapers include The Anchorage Daily News, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The News & Observer (Raleigh).
Posted: April 6, 2010
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