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Local Once Upon A Child Celebrates Company's 25th Anniversary


Local resale store applauds milestone and record-breaking year for brand

Anchorage, AK (Grassroots Newswire) April 1, 2010 -- Kids grow up fast.
This simple fact helped build the retail concept at Once Upon A Child and
now this success story is itself 25 years old. It’s a milestone that
proves that recycling continues to be a popular choice for parents who
strive to be eco-friendly and economically savvy.

"Once Upon A Child stores provide parents with a practical solution to
their constantly growing children's needs," said Diana Ede, owner of the
local Once Upon A Child store. "It is a concept that has been
well-received by consumers throughout the nation. In fact, the Once Upon
A Child brand is experiencing growth like never before."

According to Ede, 2009 was a record-breaking year for the brand, as it
experienced the highest number of items purchased from customers and the
highest number of shoppers frequenting its stores. Additionally, a record
number of Once Upon A Child stores opened last year, despite the economic
woes facing the business landscape.

"It's exciting to be part of such an established business model,
especially one that helps parents save money and the planet at the same
time," added Ede. "It is rewarding to watch Anchorage-area parents come
into our store with gently used items their children have outgrown and
then get paid on the spot or trade them for other items they may need."

Once Upon A Child – the nation’s leading chain of children’s resale
merchandise – is franchised and branded under Winmark Corporation, a
company that provides financial services and develops franchises for
retail stores that buy, sell, and trade new and used merchandise. With
over 235 stores open in North America, Once Upon A Child is the nation’s
largest chain of children’s resale stores.

About Once Upon A Child®
Once Upon A Child® leads the nation in the buying and selling of name
brand, gently used kids stuff. There are over 235 franchised stores in
the United States and Canada. Once Upon A Child buys and sells quality,
gently used children’s apparel, baby equipment and furniture, books, toys,
and more. Once Upon A Child is franchised by Winmark Corporation®, which
also franchises Play It Again Sports®, Plato’s Closet®, Music Go Round®,
and Wirth Business Credit®. For more information visit

About Winmark Corporation®
Winmark Corporation®, based in Minneapolis, creates, supports and finances
business. Specializing in leasing and developing franchises for retail
stores that buy, sell, and trade new and used merchandise, it is the
parent company of Play It Again Sports®, Once Upon A Child®, Plato’s
Closet®, Music Go Round®, Wirth Business Credit®, Winmark Capital® and
www.WBSOnline.com. Winmark has more than 900 franchise territories and is
publicly traded at (NASDAQ=WINA). For more information visit
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