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BBB Release: Vow To Be A Better Business

BBB Sets Forth Standards of Trust

Anchorage, Alaska – April 5, 2010 Better Business Bureau regularly reports on unethical business practices, fly-by-night operators, and scam companies, but BBB also commends good businesses for balancing the marketplace.

BBB Business of the Year Torch Awards honor businesses in Alaska, Oregon and Western Washington; winners will be announced in April.

"BBB doesn't only report the bad, we also report information about hard-working local businesses," said Robert W.G. Andrew, CEO of BBB serving Alaska, Oregon and Western Washington. "It's nice to hear about the honest role models setting an example of ethics and integrity in the marketplace."

BBB serving Alaska, Oregon and Western Washington offers praise to ethical businesses and encourages adherence to BBB's Standards of Trust.

Build trust. Establish and maintain a positive track record in the marketplace.

Advertise honestly. Adhere to established standards of advertising and selling.

Tell the truth. Honestly represent products and services, including clear and adequate disclosures of all material terms.

Be transparent. Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

Honor promises. Abide by all written agreements and verbal representations.

Be responsive. Address marketplace disputes quickly, professionally, and in good faith.

Safeguard privacy. Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.

Embody integrity. Approach all business dealings, marketplace transactions and commitments with integrity.

BBB's Code of Business Practices provides further instructions on how to implement BBB's Standards of Trust. For BBB Reliability Reports on businesses or more information, visit www.bbb.org.

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About your BBB serving Alaska, Oregon and Western Washington:
Your Better Business Bureau is a not-for-profit organization funded by Better Business Bureau Accredited Businesses. The BBB’s mission is to be the leader in advancing marketplace trust. For more information about the services and products provided by your BBB, call 206-431-2222 or 253-830-2924 in Washington, 503-212-3022 in Oregon, 907-562-0704 in Alaska, or visit our Web site at www.bbb.org.

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