Anchorage Museum Wins National Marketing Awards
The American Association of Museums (AAM) has recognized the AnchorageMuseum at RasmusonCenter for excellence in marketing and public relations materials developed for its recent re-branding.The AAM selected the AnchorageMuseum as a winner of its 2009 Publication Design Competition. Within the category of institutions with budgets greater than $750,000, judges awarded Second Prize – Press Kits for the Anchorage Museum Media Kit and Honorable Mentions in the categories of Marketing/Public Relations Materials and Newsletters for the museum’s “Museum…and more” ad series and for its Anchorage Museum Today newsletter. Each was designed by Pyramid Communications in Seattle, the agency that worked with the museum on its re-branding.
“The re-branding of the museum’s communications materials plays an important role in the museum’s recent expansion,” said Anchorage Museum Marketing and Public Relations Director Janet Asaro. “The new wing along with the incorporation of science and hands-on learning to our mission ushers in an expanded and vibrant focus for us, and we wanted this new vibrancy to be reflected in the many ways we communicate with our members and community.”The AAM recognizes and encourages excellence in museum publications through the Museum Publications Design Competition, the only national, juried competition of its kind. Winners are chosen for their overall design excellence, creativity and ability to express an institution’s personality, mission or special features. The panel of judges includes graphic designers, museum professionals and publishers.
For more information, visit www.aam-us.org.
Posted: April 23, 2010