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Anchorage-Area Once Upon A Child® Achieves ’Gold Standard’


Children’s resale franchise location measures among best in the brand for the second year in a row

Anchorage, AK (Grassroots Newswire) April 7, 2010 -- Once Upon A Child of Anchorage, located at 1016 W Northern Lights Blvd, has gone gold!  The local gently-used children’s reseller was recognized for achieving a "Gold Standard" measurement.

The Gold Standard is reached when a store achieves a set of standards set forth by the franchisor during the evaluation process. The Anchorage store achieved the customer experience, store operations and consistent brand identity to earn Gold Standard recognition for the second consecutive year.

"Being recognized as a Gold Standard store is a very significant accomplishment, but even more, it means we’re succeeding in providing our customers the best shopping experience possible," said Diana Ede, owner of Once Upon A Child of Anchorage. "Portraying a standardized look and maintaining a high level of experience for my customers helps ensure a consistent brand appearance, which in turn contributes to a more positive shopping experience. By reaching the Gold Standard, we’re helping create an identity that customers recognize and value."

To identify a Once Upon A Child Gold Standard store, look for the Gold Standard seal at the store or visit www.onceuponachild.com where Gold Standard stores are recognized on the store locator page.

"Once Upon A Child provides a place for parents to buy and sell their quality, gently used kids stuff for their ever-growing children -- saving them time and money," Ede said. The Anchorage location sells a wide selection of new and used kids stuff, such as apparel, furniture, equipment and toys.

Franchised and branded under Winmark Corporation -- a company that develops and supports franchises and provides financial services for retail stores that buy, sell, and trade new and used merchandise -- Once Upon A Child® has over 235 locations in North America, and all stores are individually owned and operated.

"We are very proud to recognize the Anchorage location for reaching their goals and contributing to the Once Upon A Child overall mission to deliver the best brand experience in the industry," said Susan Baustian, director of Once Upon A Child.

For more information on Once Upon A Child, please contact Diana Ede at 907-562-8777.

Once Upon A Child®
Once Upon A Child® leads the nation in the buying and selling of name brand, gently used kids stuff.  There are nearly 235 franchised stores in the United States and Canada.  Once Upon A Child buys and sells quality, gently used children’s apparel, baby equipment and furniture, books, toys, and more.  Once Upon A Child is franchised by Winmark Corporation®, which also franchises Play It Again Sports®, Plato’s Closet®, Music Go Round®, and Wirth Business Credit®.  For more information visit www.onceuponachild.com.

Winmark Corporation®
Winmark Corporation®, based in Minneapolis, creates, supports and finances business. Specializing in leasing and developing franchises for retail stores that buy, sell, and trade new and used merchandise, it is the parent company of Play It Again Sports®, Once Upon A Child®, Plato’s Closet®, Music Go Round®, Wirth Business Credit® and Winmark Capital®.  Winmark has more than 900 franchise territories and is publicly traded at (NASDAQ=WINA).  For more information visit www.winmarkcorporation.com.

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